Viral Marketing is the hot topic at the moment, but many don’t really understand what the term means. Let's look at it from the view of using the internet as our platform.

You know when someone sends you a joke on email and it’s a good one you want to pass it on. From your mailbox you open your list of friends names and post the joke on to everyone you know, or everyone on your “joke list”, a list of people you pass jokes on to.

Next time you do this, have a scroll down the email to see the list of people it has come from at the head of each mailing. Each person who sent the joke on will have sent it to everyone on their “joke list”. You’ll see quite a few names you’ll recognize, some of who will be on your own list.

This is “Viral” – the joke has been passed on like a virus – from person to person. Everyone they come in contact with has passed it on to everyone else they know.

The trick with viral marketing is to duplicate that process with your products – pass your store’s website URL on to everyone who may be interested in your offerings, or who might, and get them to do the same with everyone they know.

People who start using your products and services and they tell others about your business, and they tell others - now we are speading your message virally!

So, just as you send a joke you get to your “joke list”, you need to get your product or service to anyone who has a your product or service list. Congratulations, you have just been introduced to Listbuilding!

Listbuilding

Remember the analogy earlier about the joke list? What you have there is a list of people you send jokes to. How did you build that list? Your list of friends who you send jokes to. How did you get on the list of someone else, the person who sent you the joke?

What you need to build for your product or service is what is known as an “opt in” list. This is a list of people who have chosen to join your list to receive information from you.

Building a list is vital for many reasons. The best can be to have a sign up box on your website, that collect emails of interested people. We can build that for you.

You may have the best biz in the world and sell the hottest products but if you can’t get people to it, you aren’t going to make a sale!

So we use list building tools so that you have people to send your product or service to! These are known as VLBs – Viral List Builders.

Once you have a list of people who opted in to hear from you, and you have made initial contact and built up a relationship, then you can show them a your product or service could benefit them, and they can forward your emails to others, and them to others - that how Viral Marketing works!