It is a fact that postcards generate website traffic and sales leads. So here are some pointers to remember:

A brief captivating message on a postcard with an enticing offer sent to the right prospects will produce traffic to your website - or a good number of sales leads.

Keep your postcard simple. Make it look at first glance like a message from a friend instead than like an advertisement. This creates a pleasant emotional response from readers although they quickly realize that it is a commercial message.

Write down the biggest help you offer to customers. Then briefly add a few other advantages or features you provide. End with a compelling reason for prospects to contact you...or to go to your website for more details.

Don't try to close sales directly from a postcard. There's not enough space on a postcard to provide all the information your prospects need to make a buying decision.

Postcards create more traffic because of their high rate of readership, people hardly ever throw them away before reading their simple message.

Postcards are an excellent, low-cost choice.

From a cost factor, remember these two points:

Postcards are less expensive than other direct mail marketing pieces.

Postcards cost less than the First Class Mail Rate. The difference is $.23 compared with. $.37. The only requirement for this special rate is that the dimensions of your postcards must be at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches.

Don't overlook postcards the next time you want to drive traffic to your website or generate new sales leads. They're simple to use, highly effective and low-cost.

Start marketing with postcards today!

Just call us and we’ll create your whole campaign – creation, printing and distribution
- and mailing lists too!

631.765.9797 or Email Us