EMAIL MARKETING
CASE STUDY

Studio: Dance, Arts & More

According to Robin Parker, owner of Studio: Dance, Arts & More, "Our Web site is an integral part of our business strategy. About 95 percent of our customers use the Web and have e-mail addresses." Robin also told us that, "We're using our Web site to attract new customers, and to stay in touch with our current members, as well."

At Studio: Dance, Arts & More, the Internet strategy involves capturing names of visitors and adding them to an opt-in distribution list to receive regular communications from the studio. The key to making that happen: the Email Marketing program from East End Business Solutions.

"We're technically not an e-business, but we're using our Email Marketing program to capture the names of site visitors so that we can provide them with information, news, and schedules that make their lives easier," Parker said.

Parker has created a monthly e-mail newsletter that includes features on different dance, yoga, and new exercise trends and techniques - material that members find very valuable. "I've had tons of encouraging comments from our members," said Parker. "I've been getting e-mails back from customers and non-customers alike saying 'This is great, and I plan to come in soon.' We'll save about $4,000 just in materials and postage.

What can Email Marketing do for you...

Benefits of our Email Marketing program :

Rapid deployment - Add our Email Marketing program in minutes without any significant change to the Web site.

Very cost effective - Saving thousands of dollars on printing and postage.

Upscale image - our Email Marketing program makes it easy to send out high-quality, timely communications.

Get Started Today - Call 631-765-9797
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